BuzzFeed - The taxification of Uber? Gas4Ads.com WASHINGTON â A small California startup wants to help Uber drivers cope with one their top grievances about working for the ridesharing giant â cost. Driver activists have taken to the streets and online forums in recent weeks and months to complain about Uber allegedly taking a larger cut of their fares and lowering prices without consulting them. Kaz Moayedi, a 36-year-old who also runs a digital marketing firm, created Gas4Ads early this summer to try and alleviate those issues. The company, which is not affiliated with or expressly approved by any ridesharing app, seeks to reimburse drivers for companies like Uber and Lyft the cost of gas in exchange for prime ad placement â right at the eye-level on the back of their headrests. "I'm an Uber fan," Moayedi said. "So I took some rides and spoke to some of the drivers, and saw a need." Moayedi wouldn't provide BuzzFeed News with the exact formula he uses to determine how
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